STRATEGIC RESEARCH - A
Designed to prepare us for our final projects, this unit asked us to identify our areas of interest within the industry and conduct thorough primary and secondary research to identify new business proposals. We were required to submit a research file, detailed competitor analysis and a visually engaging illustrated market report. I chose to focus my research on Millennials and Generation Z in terms of the current Luxury market, using interviews, store visits and secondary research to gain a better understanding of how young people are engaging with Luxury products and what this means for the future.
STRATEGIC RESEARCH - A
Designed to prepare us for our final projects, this unit asked us to identify our areas of interest within the industry and conduct thorough primary and secondary research to identify new business proposals. We were required to submit a research file, detailed competitor analysis and a visually engaging illustrated market report. I chose to focus my research on Millennials and Generation Z in terms of the current Luxury market, using interviews, store visits and secondary research to gain a better understanding of how young people are engaging with Luxury products and what this means for the future.
